Britain born global hero brand Superdry has launched its first store in Bangalore at the VR Mall in Whitefield. Superdry has partnered with Reliance Brands with an exclusive and long term master franchise partnership to launch and build the brand in India.
Summer pieces from Superdry are inspired by Japanese graphics, British heritage and vintage Americana. The Spring Summer 2016 collection features summer staples, swimwear, sports collection, and accessories for both men and women. The Bangalore store is the 15th Superdry store in India, with 14 others spread across Mumbai and NCR.
Said Euan Sutherland, CEO, SuperGroup Plc, “Bangalore is a city in which we have always wanted to have a presence. The 2, 099 sq.ft. location at the front of VR Mall is a first-class store and one we are very proud of.”