Mamaearth, the fastest growing FMCG brand in India, launched its latest national television advertisement for their Ubtan Face Wash, featuring Samantha Ruth Prabhu. The TV Commercial highlights the goodness of natural ingredients in the Ubtan Face Wash giving #ShaadiWalaGlowEveryday, naturally.
With the promise of goodness inside all products, Mamaearth brings the best of nature and traditional recipes in hassle-free formulations. The film conceptualized by Korra Worldwide captures the essence of the brand’s unique proposition. Featuring Samantha Ruth Prabhu, the
film is set up on the premise of a Haldi Ceremony happening before the wedding for the bride and groom. The film starts with the bride looking at herself in the mirror and admiring her glow from the ubtan at her Haldi ceremony. She comments saying that she could host multiple weddings, just to get this glow and radiance.
Samantha interjects mocking her and questions, multiple weddings or Haldi ceremonies? To which her friend responds complimenting Samantha’s glow and says that it seems like she hosts multiple Haldi ceremonies. Samantha responds confidently, that her Haldi ceremony happens every day with Mamaearth Ubtan Face Wash. Mamaearth's Ubtan face wash is a modern avatar of the traditional ubtan with the natural goodness of turmeric and saffron that help remove tan leaving behind radiant skin.
The film closes with the ingredient benefits of Mamearth Ubtan facewash in a no-toxin
proposition giving the perfect #ShaadiWalaGlowEveryday.