The Moms Co., India’s Leading Toxin-Free & Natural Personal Care Brand expands its skincare portfolio with its new Natural Age Control Range. The Moms Co., India’s leading natural personal care start-up has a Natural Age Control Range, which is an advanced 100% natural, toxin-free & vegan solution to fight early signs of ageing. Enriched with Bakuchiol – a potent natural and less irritating alternative to Retinol – this range helps repair & protect the skin. The new range has been launched with a digital campaign celebrating #AgelessExpressions featuring renowned actress Kalki Koechlin.
The new Natural Age Control Range is extensively researched to help address all the major skin concerns which come with skin ageing such as fine lines & wrinkles, uneven skin tone, skin dullness, skin firmness and elasticity. It is especially formulated to be effective on all skin types including Normal, Combination, Oily & Sensitive skin and includes three products – Natural Age Control Night Cream, Natural Age Control Under Eye Cream and Natural Age Control Day Cream.
Malika Sadani, Founder and CEO, The Moms Co. says, “Our face mirrors our feelings and the expressions on our face define the moments of our day. But with time, we let the signs of ageing get in the way. Here at The Moms Co., we wanted to celebrate women and their #AgelessExpressions. After 2 years of searching, we are excited to bring to you Nature’s best solution for Age Control – Bakuchiol – a natural, vegan alternative to Retinol – with all the benefits for your skin and none of the harm! Our new Natural Age Control Range comprises a toxin-free range of products designed to take care of the skin from morning to night for a healthier, glowing skin.”
Over the years, Retinol has been the most touted skincare product for anti-ageing. Though this powerhouse ingredient works as an effective topical treatment, it is highly potent and can cause adverse effects such as skin redness, inflammation, irritation and flakiness which makes it unsuitable for sensitive skin. Some studies have also shown that Retinol is unsafe to use on Pregnant women. The Moms Co. has introduced Bakuchiol – a natural alternative to Retinol as the hero ingredient in the new age control range with all the benefits like retinol but no harm. Bakuchiol is also photostable and can be used in daytime as well as at night whereas Retinol isn’t and can be used only at night.
Derived from the Babchi plant, Bakuchiol increases cell turnover thereby stimulating collagen production and diminishing signs of ageing such as fine lines, wrinkles, skin laxity, and overall photodamage. It boosts skin firmness and elasticity; acts as an antioxidant; and is naturally anti-inflammatory. Bakuchiol is suitable for sensitive skin and is safe to use during pregnancy and breastfeeding as well.
Skin ageing is a natural progression and caused by both internal and external factors. Internal factors include processes that result in thin, dry skin, fine lines and wrinkles and begins at birth while the external factors include our environment, exposure to pollution and sun’s harmful rays, lifestyle and diet, which lead to loss of skin elasticity, wrinkles, age spots and fine lines.
The range has three products that take of the skin from day to night – Natural Age Control Day Cream, Natural Age Control Night Cream and Natural Age Control Under Eye Cream. The Natural Age Control Night Cream enriched with Bakuchiol, Niacinamide, Natural Vitamin E and Hyaluronic Acid reduces fine lines and wrinkles, evens skin tone and reduces dullness, restores skin firmness and repairs and rejuvenates the skin.
The Natural Age Control Under Eye Cream, powered by Bakuchiol, Niacinamide, 5 plant extracts and Hyaluronic Acid works to reduce fine lines and wrinkles, restores skin firmness and improves the appearance of eye contour. The Natural Age Control Under Eye Cream also has Coffee Oil and Cucumber extracts which along with 5 plant extracts work on reducing the appearance of dark circles and eye bags. Niacinamide, Hyaluronic Acid and Phytochemicals in Cucumber extracts repair and replenishes the skin under the eyes and aids in collagen production.
The Natural Age Control Day Cream, enriched with Bakuchiol, Hyaluronic Acid, Green Tea Extracts and Sea Buckthorn Oil works to protect the skin from pollution and UVA-induced damage which cause early signs of ageing. Zinc Oxide in Natural Age Control Day Cream protects the skin from UVA rays while Green Tea Extracts fight free radical damage and offer antioxidant protection against pollution. The Natural Age Control Day Cream also reduces fine lines and wrinkles and repairs stressed and damaged skin with Bakuchiol, Hyaluronic Acid and Ectoin – a powerful natural source of antioxidants.
Part of The Moms Co.’s range of Australia-certified toxin-free products, the new products do not contain any harmful ingredients such as Mineral Oil, Parabens, Synthetic Fragrances, Phenoxyethanol and more. The range is dermatologically-tested and suitable for all skin types.
In a matter of only three years, this homegrown start-up for toxin-free and natural products for pre and postnatal care, and babies has crossed over one million loyalists. The brand has also diversified its offerings across categories of face care, hair care, baby care and others, with over 35 SKUs.
Established in 2017 to address a huge gap of toxin-free products in the Indian market for prenatal and postnatal consumption, and baby care, The Moms Co. works with experts across India, Australia & Switzerland to benefit people who are conscious about what they use for their skincare. At The Moms Co., the products are made with love and without compromise. The brand has brought in experts from across the world to help them create the safest natural formulations that are certified toxin-free. The products are formulated and tested to make sure they meet every international safety standard there is across the US, Canada, Europe, Japan and Australia. The Moms Co. is India’s first Australian Certified Toxin-Free™ brand, certified by the Safe Cosmetics Australia™ – a Toxin-Free Campaign. The product ranges are also Made Safe™, Australia Allergy Certified™ and Dermatologically Tested. The products are also PETA-certified Cruelty-Free™.
The company is constantly striving to adopt sustainable practices across the board in a bid to reduce plastic pollution. In 2019, The Moms Co. tied up with rePurpose Global to offer their consumers plastic neutral shopping experience. Now every time a consumer shops on their website, they have an option of adding Rs. 1 to their order. This amount helps rePurpose Global collect and recycle single-use plastics at ethical waste management plants. It also empowers marginalized women who work in the waste management sector. The new range will be available on The Moms Co. website, Amazon India, Nykaa, Flipkart, FirstCry, and several other e-commerce platforms. The range will also be available offline throughout selected modern retail stores.