Social Fashion: Niki Verma Rastogi


Fashion is an essential part of our lives, and everyone has their own unique sense of style. While some people are born fashionistas others need some fashion inspiration. People often look out for tips and inspirations impressed by the lavish lifestyle and aesthetically pleasing photographs and videos of fashion bloggers. From dressing up in style for a festive occasion, work or late-night partying and casual dining there’s always a style tip you can refer to anytime. Fashion influencers create more than just ramp-worthy looks and they show us how to amp-up our styling game. They are all pros in the world of glitz and glam and their curated feeds are just so dang pretty to look at. Here we have five top-notch Chennai-based fashion bloggers you must follow for all the fashion inspirations you need.

Text: Ancy Donal Madonna

Niki Verma Rastogi

Niki Verma Rastogi is a fashion blogger and the founder of Lacira, an exclusive fashion brand for women. Her blog is about beauty, fashion, lifestyle and she travels to new places and explores different aspects of fashion. Niki’s sense of fashion is extremely eccentric and hence inspiring. Her unique style is extremely relatable and easy to follow and brings in a super soothing, minimalistic vibe through her blogs and videos.

How is your blog unique from other bloggers?

My idea of blogging is to be real and be me. My page is more like day-to-day dressing, simple yet classy so I reach out to the audience to show that even a simple outfit can look good when styled differently.

When did you realize that fashion is your forte?

When I was working with the fashion brand in Kuwait, I developed a love for fashion so when I shifted to Chennai I wanted to do something I love and that’s when I started blogging.

Tell us about your fashion label Lacira…

Lacira is a woman fashion brand that was initially started by selling handbags and Indian clothing and now we have all kinds of woman essentials. Lacira was created to help bring the best in each one of us through design and fashion.

How do you get involved with your followers and find the best way to give them the content they want?

I try and engage people in my day-to-day activities by doing a lot of interactive stuff like stories, live sessions, and so on.

What do you love about blogging?

I love blogging because I could reach out to many people and solve their fashion and beauty query also spread the idea that ‘You are beautiful the way you are.’

What would you describe as the biggest challenge in fashion blogging?

Basically, I wanted to reach out to people wearing simple clothes and show that even simple outfits can make you look beautiful. Initially, I found it a bit difficult to pass that message but later it took off.


Current fashion obsession: Punjabi jutti

Style statement: Simple and classy

Loved fashion trend: Bootleg jeans

Most stylish woman according to you: My mom

Favourite Lipstick shade: MyGlamm Ghosted

Must have accessory: Rings

Label love: Zaara & Forever 21



Instagram Followers: 52.1K



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