Adding a touch of sparkle, shine & colour to the festive season; M·A·C Cosmetics India has introduced three limited-edition value kits created in collaboration with celebrated beauty expert, Shreya Jain. In a first-of-its-kind crowdsourcing campaign for the brand in India, Shreya sought the support of her followers to select an assortment of her and her audience’s favorites to create the curated festive kits, through interactive polls on her Instagram channel.
These kits feature a versatile selection of iconic M·A·C bestsellers and perfect to ring in the festivities in style. A global makeup authority known to set trends around the world, M·A·C Cosmetics has created this special offering for its Indian audience honoring the country’s cultural diversity.
Speaking about the special makeup collaboration, Shreya Jain says, “I’m super excited to have collaborated with a beauty brand that is so close to my heart! My love story with M·A·C began in 2013 and the rest is history. It feels surreal that after 7 years of being so passionate about the brand, I finally got the opportunity to collaborate with them – this is a definite tick off the bucket list! I thoroughly enjoyed curating the M·A·C kits and being a part of this lovely campaign.”
Inspired by her undying love for Bollywood, these festive kits are named Tere Naina, Laal Ishq & Desi Girl. “These beauties are super special, and I love how they are named with a Bollywood twist that many people will connect with immediately. I would love for everyone to get their hands on these limited-edition kits while they can and treat themselves to a flawless glam look this festive season. Whether you love a classic smokey eye, showstopping red lips or a natural flushed look, these kits give you the best of M·A·C’s iconic products. I’m also in love with the beautiful festive packaging!”
Sonic Sarwate, Senior Artist, M·A·C Cosmetics India adds, “At M·A·C, we’re always making strides to bring you the best in makeup that’s both aspirational and accessible. Honoring that commitment, M·A·C is here with yet another brilliant launch for the Indian festive season. I am so proud and grateful to have been able to show off my expertise in beauty with this exciting collaboration We’ve curated three amazing value kits for this festive season, to perfect any look for Diwali, Durga Puja, Karva Chauth, Navratri or any occasion. I have personally always believed in relatable, replicable make-up and beauty that empowers. Shreya is the epitome of this, and I had a great time working with her and the brand on curating these kits!”
MAC Cosmetics, which is renowned for its makeup artistry and colour authority, has always been associated with collaborations that have been trend-setting and inspired by backstage at fashion weeks across the world. The brand is known for collaborating with varied relevant personalities which inspire individualists of all ages, all sexes, all genders, all races, and all diversities.
M·A·C (Make-up Art Cosmetics), a leading brand of professional cosmetics, was created in Toronto, Canada in 1984 and is part of The Estée Lauder Companies, Inc. M·A·C is now sold in 100 countries/territories worldwide.