Light as a feather


Ex IBM engineer from Bengaluru has created World’s Lightest Jacket at 179 grams! The world’s lightest multi utility jacket has been created in Bengaluru by an ex- IBM engineer. Weighing less than 179 grams this comes with a hoodie, has a water-resistant shell & a secret compartment – that allows you to fold the jacket into its own pouch! Unlike other light jackets which are just simple rain covers –this is a proper multi utility jacket that comes in three colours and can be used for different occasions. This innovative jacket is being launched on Thanks to crowdfunding (which eliminates dealer margin and inventory costs) the FEATHER is being rolled out at a breakthrough price of just 499 INR (includes free shipping and all taxes)! The Feather is the 3rd innovative product launched by Versatyl Wear, all on Having already wowed audiences with the Ultimate Travel Jacket and the Waterproof Bomber Jacket, it was only a matter of time before they came out with another game changing product. The FEATHER is also mobility friendly as it folds into a secret compartment to turn into a little pouch making it easy to carry even to a business meeting. A pack of 2 jackets is available at just 899 INR and Saneen the creator hopes this will create massive demand for it.

The brains behind Versatyl Wear, Saneen Javali, is an ex-IBM engineer who has already raised over INR 3.9 million over four hugely successful crowdfunding campaigns! What’s more, they’ve have also delivered over 2500 jackets to happy customers! Versatyl is running its 5th crowdfunding campaign with Fueladream, and they have realised that crowdfunding not only affords them the ability to take an exciting, innovative product to the market with a much higher visibility than e-commerce platforms, but it also gives the consumer the chance to buy new and interesting products at amazing prices. Saneen Javali, says about crowdfunding and this new jacket, “It’s exciting to put together the World’s lightest utility jacket. Crowdfunding is a game changer which has helped me build a brand and go to the market easily.” Ranganath Thota, Founder & CEO Fueladream says, “Saneen always surprises us with his innovations. We are sure that Indian customers will be delighted with the FEATHER & make this another very successful campaign.”




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