For the Arty Smarty People


The last few months have been a test of everyone’s resilience and it was then that the concept of Arty Smarty was conceptualised. The brand features a number of interactive, DIY projects, especially relevant in the current scenario with limited social interactions. They have DIY model airplanes, a tangram (an ancient Chinese puzzle with 7 pieces that can be used to create 5000 different patterns), a clock that can be painted in your choice of design and assembled by you at home, a DIY lamp that you can paint on your own and much more. As their tagline goes, these are all ‘Powered by Art Intelligence’!

Their products include smart games, DIY kits of model airplanes, DIY home art projects, DIY clocks and much more. These are just a few and there are many others in the development stage. The entire conceptualisation, design and production is being enabled by in-house in tune with the Prime Minister’s “Made in India” initiative. As of now these are being sold on e-commerce platforms, including Amazon, Flipkart, Snapdeal, Paytm and

What: The Arty Smarty Project (




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