People For Cattle in India (PFCI) launched the Water Bowl Challenge at Hotel Ambassador Pallava. PFCI is an NGO formed by the Animal Lovers to promote Animal Welfare and prevent Animal Cruelty in India. PFCI has been conducting the Water Bowl Challenge since 2014.
Global warming has caused rising temperatures and hotter summers. Animals face distress due to lack of water and suffer from parched throat and dehydration. The objective of the Water Bowl Challenge is to encourage people to place water bowls in their houses, terrace, balcony, garden, office, streets, and wherever possible to quench the thirst of birds and animals.
The Water Bowl Challenge 2021 was launched by IPS officer Balakrishnan, actor Sibiraj, actor Neelima and others. Popular actress Regina Cassandra will be this year’s campaign brand ambassador. In a brief video, she urged people to put out a bowl of clean water for neighbourhood animals & birds.
To participate in the water bowl challenge, one has to collect his/her water bowl from PFCl, click a picture with an animal/bird drinking water from the bowl and challenge 5 people to do the same. The participants have to use the hashtag #WaterBowlChallenge & #WaterBowlChallenge2021. Ten of the most creative entries will qualify for surprise gifts from PFCI Team. The last date to submit your entries is April 25. Winners will be announced on the same day.
Access to clean water is a privilege for animals, who otherwise have to depend on unhygienic sources. Understanding their plight, Arun Prasanna, PFCI Founder requested everyone to place a bowl of water for animals. Since its inception, The Waterbowl challenge has attracted the attention of Celebrities, noted Industrialists, and Bureaucrats and their participation has helped spread awareness among people.
This year’s Water Bowl Challenge was partnered by reputed pet food brand, Royal Canin and Govind of Royal Canin said, “It’s an important cause to support considering this year’s summer has already scorching heat. One small step from Royal Canin in collaboration with PFCI towards making a better world for pets.”
In 2021, PFCI expects the same enthusiasm and excellent participation. The pandemic has raised significant awareness among people and made them sensitive to the care of Flora & Fauna.