To become a heavy-duty champion you need hard work & diligence, and to overcome heavy-flow periods you need Bharat ka Heavy Flow Champion – Paree Sanitary Pads. Creating waves in the menstrual hygiene space, Paree, India’s leading feminine hygiene brand collaborates with Bollywood’s newest release – Saina, a biographical sports film starring Parineeti Chopra as Saina Nehwal. The film is based on the life of ace Badminton player Saina Nehwal, who is also associated closely with Brand Paree. The brand in its endeavor to empower women to prioritize themselves &their dreams and become champions associates with the film.
Releasing on March 26th, the film directed by Amole Gupte, produced by T-Series’ Bhushan Kumar & Krishan Kumar & Front Foot Pictures’ Sujay Jairaj&Rasesh Shah, will have its female lead character, Saina played by Parineeti Chopra portraying a strong, committed, and brave girl following her fearless pursuits.
Celebrating women achievers like Saina Nehwal, through this association Paree salutes champions. The film showcases the journey and struggles of Saina from a young girl to become the badminton champion that she is. The film highlights the fact that it takes a lot to become a champion. With the same thought, Paree released a co-branded promo with Parineeti Chopra that represents Bharat ka heavy flow Champion, Paree Sanitary Pads supporting Bharat ki Champion, Saina.
Parineeti Chopra as Saina Nehwal in the collaboration conveys a strong message to young girls that to become champions they face everyday challenges like the heavy flow on their period days, they need Paree HeavyFlo Champion, which is Bharat ka Champion pad for Bharat Ki Champion Saina.
Commenting on the association, Sahil Dharia, Founder and CEO, Paree said, “We at Paree are committed to create a sense of confidence in every girl and to be a champion by prioritizing her needs. Our Paree girl is born empowered; she just needs her wings so she can shine. It is gratifying to have Saina as the voice of our brand and our philosophy. Her persona is truly inspirational, and her ambitious aura strengthens the spirit of womanhood among youth. Through this association, we have taken our vision to a larger platform that we believe can encourage and motivate every girl to dream big and be a go-getter like Saina and Parineeti.”
Link to the video- https://www.youtube.com/watch?v=08FzFjqxfyw