Trendy tykes on the ramp


Sheraton Grand came alive with the Grandeur Junior’s Fashion Week Autumn Winter 2017 where kids walked the ramp in International Children’s brands. Junior’s Fashion is on a beautiful journey of the Autumn Winter season, and has already stopped by Kolkata, Mumbai and NCR, and now, had a mesmerising fashion parade in Bengaluru. The event highlighted trendy collection by Doodlers, Marks & Spencer London, The Children’s Place and US Polo Association Kids. The collections by these brands had their own stories behind them and their own uniqueness. Prominence to workshop and grooming session on day one was given for children aged between 4 to 14 years. Renowned brands such as US Polo Association Kids; Marks and Spencer, London; The Children’s Place and Doodler showcased exclusive and impressive collection on the runway of JFW.

The grand showcase is a preamble of the pre-event workshop that was moderated by experts. Jessica Gomes Surana, the supermodel, renowned educationalist, choreographer, and styling expert took care of the pre-event workshop, grooming, and styling of the kids. It was specially organised to groom the junior models to make them runway fit and instill in the confidence and aptitude to be a junior supermodel. JFW focuses on providing young girls and boys a platform to look ahead a fashion adept environment and experience the exhilaration of walking on the runway as a junior model. JFW is an omnibus to the future of fashion world for the young beautiful people of the world. From dresses to cozy active wear, from embellished tops to modern jeans, from printed leggings to playful graphic tees, and comfy sleepwear, The Children’s Place has it all and hence is a one stop shopping destination for the kids.  The extensive assortment of accessories that includes hair bands, hats, bags, sunglasses, and footwear will show off just how easy it is to add a finishing touch to complete any outfit.

Alok Dubey from The Children’s Place says, “Kids’ fashion is playful, fun and innovative. Kids are almost the most important decision-makers in families today and this part of specialty retail deserves its own dedicated platform. Hence, we are thrilled to be partnering and presenting the Junior’s Fashion Week in Delhi. We’ve recognised parents crave modern, fun, and easy-to-wear kids’ clothing that combines quality, value, and style. The Indian parent is no different. With our fashion-forward styles that are made with love, we intend to bring forth a fun place where moms get their stock of big fashion at little prices. With platforms like Junior’s Fashion Week, we aim to bring America’s #1 place for kids’ fashion more close and relevant to the audience.”

Talking about trends in market, and Marks & Spencer’s association with Junior’s Fashion Week, Pankaj Kapoor, Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative Kids wear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy and kids love to wear.” The ideology of JFW is to be an exemplary platform where young talent is celebrated, the brand value is accentuated and a heritage of fashion is cultivated!



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