Translate and Vrisa collections at Amethyst


Amethyst (Chennai) presented collections from Translate and Vrisa

Vrisa by Rahul and Shikha who present ‘Samarkhand’, a collection inspired by the Silk Route Era, where the sun and moon, flowers, birds, fruits, leaves and vines appear as colourful motifs, in exquisite embroidery and prints onkurtis, jackets, maxis and anarkalis, paired with cotton palazzos and flared skirts. Also, Translate by Vinita and Vikas Passary, showcasing the craft of regionalikat artisans to transform traditionally woven fabrics into contemporary wear for women. The Vrisa collection is available for Rs.15,000/- onwards and the Translate collection in the price range Rs.3,500/- to Rs.8,500/-, at Amethyst entrance next to Corporation Bank, Whites Road, Royapettah, Chennai. 

The collection will be available at Amethyst until, July 29th, 2015.

Vrisa, by Jaipur-based designers Rahul and Shikha, captures Uzbekistan’s role in the exchange of art, culture and textiles during the period. Suzanis, from the Persian suzan for needle, were traditionally decorative textiles made by brides, as part of their dowries in several Central Asian countries. Using these as their inspiration, the designers have created a range of clothing that fuse Indian tradition with international culture. The designer duo is known for their love of reviving old culture and art forms in their designs, adapting them for modern times, where ethnic charm meets international chic.

Translate is a concept clothing label from Hyderabad that works in fresh summer hues and beautiful weaves. The primary focus of Translate, is to revive the age-old traditional art of ikat and bring it to a larger audience. They focus on warp ikat, weft ikat and double ikat which are on the brink of extinction. Translate weaves only authentic handloom ikat, despite the market being flooded with power loom weaves. Theirs is a one of a kind attempt to reintroduce Pochampalli ikat weaves to suit chic urban, daily wear fashion.



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