The Rise of #ChennaiFoodies: Chennai Food Trails


Instagram, especially Instagram IGTV is packed with food bloggers and vloggers. Until a few years back, television was the only medium to telecast cookery shows and those were mostly watched by housewives.  Today, Instagram is most popular among youngsters who are creative, passionate and up to date when it comes to culinary skills. The evolution of culinary interest among teenagers is absolutely surprising and the social media plays a very important role here. Instagram has taken cookery skills, photography, videography and content writing to the next level and unlocked doors for many food bloggers.

You may or may not know cooking but watching the method of cooking is always gratifying. It’s always a pleasure to watch the vibrant hues of the vegetables, the popping mustard seeds, the blend of exotic spices and the rise of papad as it surges in the hot oil. Even if you are an expert cook, you can still follow these Insta food bloggers to learn the new way of preparing and presenting the same old Sambar and Idly. Also these millennial bloggers showcase the best cuisines from various hotels and restaurants. Meet top five Instagram food bloggers from Chennai to know more about their gourmet world.

Text: Vinitha Venkatesha

Bloggers: Saran Avinash & Sandeep Sekar

How long have you been operating this handle?

We started this handle on January 2018.

What is the inspiration for a shot?

Initially, we never had any inspiration to start food blogging. We just started it as a hobby and it has been a continuous learning process after that.

Why food?

Because it’s FOOD! Food is the only thing that will make me happy at the end of the day.

Are you able to monetize your account? What are your client requirements?

Yes. Honestly we don’t prefer monetizing our content because we believe in honest reviewing rather than advertisements. But we do a few paid contents periodically. Our clients generally have deliverables like a few posts and stories to engage their brand through our handle.

How do you plan the shot? Do you shoot? Or do you have a photographer and a team? Tell us about some interesting experiences while shooting pictures.

 All pictures are shot by us just with our mobile phones. We use OnePlus mobiles which gives great quality to the pictures we post. Shooting pictures is always interesting and being a photographer we take a lot of efforts to shoot every picture from finding the perfect light to make it visually appealing.

How receptive are brands and restaurants to your ideas now as opposed to when you started?

Brands always welcome our ideas and there is a steep inclination on the reception as our followers number increased as we grew.

Micro bloggers in other cities vs. Chennai – what are the opportunities and what do you miss?

I don’t think there is anything that we miss out on. Chennai restaurant market is something which is growing every day and there is so much scope in future. Food is ideal for everyone and it’ll never get out of trend.

Approx. revenue through your handle?

We don’t monetize our content much. But I would say somewhere between 2k to 5k on a monthly basis.

Who is your role model?

My role model is Chef Vikas Khanna and his work towards the food industry and how he evolved as a chef in his career inspires me.

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