Creating a New Foodscape: Nitin Hajela


There is a great reverence in the art of cooking and presentation and most restaurants and pubs are innovating new ways to please the palate with nouvelle cuisine, giving the classic dishes and cocktails a welcome twist. Adding to the camaraderie and celebration of various cuisines are food bloggers and influencers, who have emerged with their robust content and visual presentation, luring food lovers far and wide with their huge outreach. The city’s obsession with food is clearly on the rise. Eating is a multi-sensory experience and the blogger brigade is using enticing ways to cash in on how you eat with your eyes. Even research suggests that it is our eyes that lead the way and our tongues merely follow. NAMITA GUPTA meets some of Bengaluru’s top food bloggers and influencers who’re doing their bit to spread the word to the ardent foodies on the lookout for spanking new hotspots to dine in and lounge at.

Name of your blog?
The Foodie Tales and it’s for any foodie who loves good food and wine, travel and lifestyle.

One thing you love about cooking and eating?
As a trained chef from IHM Lucknow, I love to do lot of experimental cooking along with the usual ones. Cooking for me is like yoga, as I find it very relaxing. I love to plate my dishes as I feel it is an expression about my personality on the plate.

How important are photographs and knowledge of food for food bloggers?
Photography always makes a a dish look more appetising and desirable. Therefore it’s always good to have good photography skills especially for social media platforms. But as a food writer, knowledge of food is paramount and it is a continuous learning process. These days most bloggers focus more on clicking good photos and in that process forget to relish the food at the right serving temperature.

An interesting experience as a food blogger?
There are plenty of unforgettable moments, meeting top chefs and food personalities from across the globe and trying some exotic foods, all have constituted my journey as a food blogger and influencer.

How lucrative is it being a food blogger? What else do you do?
Around 10 years ago, I started writing about food as a passion without any monetary motives. But now times have changed, it has become quite lucrative for many in the scene. Apart from this, I run a boutique hospitality consulting company and I’m also into independent IT consulting with a US based firm.



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