Adidas Originals and Bollywood Superstar, Ranveer Singh team up to challenge conventions and hack the old codes of luxury in the latest Spring Summer’ 23 campaign
This season, adidas Originals throws open the doors to self-expression as it unveils a new campaign featuring Brand ambassador and Bollywood Superstar, Ranveer Singh. The Trefoil draws on the daring charm of Ranveer Singh to bring back streetwear mentality to elite fashion and democratize access to culture and empower the next generation of icons. For Spring/Summer 2023, the brand with the Three Stripes styles the latest iterations of its Stan Smith footwear silhouette with its pinnacle clothing offering, Blue Version. The result: a fashion icon reborn through the lens of the brand’s most aesthetically daring apparel expression.
The arrival of the collection is accompanied by a striking campaign which follows as adidas Originals takes over a retro inspired Opera House environment, steeped in heritage. Captured by Errikos and House of Pixels, the dynamic visuals break the status-quo and challenge pre-conceived notions of exclusivity by juxtaposing traditional settings of luxury with playful shenanigans performed by the dynamic and effervescent, Ranveer Singh as he takes the consumers through his journey from the green room to the centre-stage. Each move that Ranveer makes through the film questions pre-conceived notions of exclusivity and luxury. He hacks predominantly elite experiences and reframes them with inclusivity.
Styled in the latest version of the iconic Stan Smith sneakers and Blue Version apparel, he challenges society’s paradigms of dress codes, and thus brings back the streetwear mentality to fashion. ‘The best you can be is an Original’ quips Ranveer as bright spotlights rain on him and he takes in the glow.