Coffee lovers would know what the hot beverage means for them every single day. While the caffeine has been a subject of grave concern since it does pose a threat to one’s health if consumed excessively. A new study reveals, that looking into something that would remind you of coffee, can make one attentive as it quickly stimulates the brain.
Researchers at the Department of Management at the University of Toronto has stated that Coffee is one of the most popular beverages and a lot is known about its physical effects. Much less is known about its psychological meaning. The study was published in the journal Consciousness and Cognition.
The researchers basically studied an effect called priming, through which exposure to even subtle cues can influence our thoughts and behavior. According to the report published, People often encounter coffee-related cues, or think about coffee, without actually ingesting it. The study also revealed that there are specific areas in the brain that get activated through “arousal” and put you into a state of being alert, awake and attentive. In fact, it can be triggered by things like our emotions, neurotransmitters in the brain, or the caffeinated beverages we consume.