Disney India and Satya Paul announce the launch of ‘DISNEY MONO POP BY SATYA PAUL’ inspired by Mickey and Minnie Mouse
Disney has teamed up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11995 along with ready-to-wear and accessories priced at INR 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country.