Sweeten up your Look this Festive Season with SUGAR



The pandemic got all of us rearranging our lives like never before and adopting new ways. While it’s been a tough year, the upcoming festivities are the perfect time to shake off the blues and indulge in some self-pampering. Uplift your mood and sweeten your look with SUGAR Cosmetics’ wide range of makeup and skincare. Take your look from ordinary to ultra-glam in no time with these quick and easy steps-

1. Prepping the skin… because it deserves some pampering this season.
Face masks don’t just cleanse your skin, they can also be quite therapeutic. The SUGAR face masks are not only hydrating but also help in cleansing and detoxifying the skin to make it appear refreshed with a healthy glow.
SUGAR recommends: Power Clay Peel Off Mask; Power Clay 3-Min Pore Cleansing Mask.
A primer is used to even your skin for smoother application of foundation and other makeup. For an instant glow, opt for an illuminating moisturiser that’ll hydrate your skin and give your face the perfect glow.
SUGAR recommends: The Most Eligiblur Smoothing Primer; Aquaholic Priming Moisturizer; Base Of Glory Pore Minimizing Primer; Bling Leader Illuminating Moisturizer

2. Setting the base… because no one likes a cakey look
Correct, conceal & contour with SUGAR’s Face FWD range. The corrector sticks come in 3 shades that address dark circles, hyperpigmentation, blemishes, redness, scars and spots. The contouring sticks will help to sculpt your face like never before by creating depth to make the angles of your face pop more.
SUGAR recommends: Face Fwd range.
Using a foundation can give you noticeably brighter and youthful appearance. It can blur away enlarged pores, fine lines, dark circles, blemishes and more, giving you nothing less than picture-perfect skin. Pick from SUGAR’s wide range of stick, serum or waterproof magic wand foundation in 22 different shades to cater to a wide array of skintones. For a lighter coverage use a BB Cream.
SUGAR recommends: Ace Of Face Foundation Stick; Drop The Base Serum Foundation; Magic Wand Waterproof Concealer; Goddess Of Flawless SPF30+ BB Cream

3. Perfecting the eyes… because when you put on your face mask, your eyes will do all the talking.
Fill in the brows! Whether you like them naturally groomed or strikingly bold, perfecting your brow game is a fine art. Brow powders are usually the quickest way to do your brows, and up your brow game in no time at all.
SUGAR recommends: Arch Arrival Brow Definer; Arch Arrival 3-in-1 Brow Shaper; Arch Arrival Brow Powder.
Unleash your inner artist and let your eyes do the talking with SUGAR’s range of eyeshadow crayons and palettes.
The eyeshadow crayons are versatile and shouts ‘makeup simplified’ for girls on-the-go, while the palettes come with a range of high-performing mattes, extra-creamy metallics & high-foil powders that are infinitely smooth and incredibly easy to blend.
SUGAR recommends: Eyes And Shine Shadow Crayon; Blend The Rules Eyeshadow Palette.
Ditch the usual and own the glamorous when it comes to your eyeliner! Line your lids with bold and shimmery shades of liquid liner or simply sport a classic winged tip.
SUGAR recommends: Eye Dared You So! Metallic Eyeliner; Wingman Waterproof Microliner; Eye Warned You So! Double Matte Eyeliner
Bold black kajal is always a classic however for all the strong sassy women who don’t shy away from trying out a bold look, rim your lower and upper lash lines with a bright coloured kajal.
SUGAR recommends: Twist And Shout Fadeproof Kajal; Stroke Of Genius Heavy-Duty Kohl
Finish up this look by fulfilling all your lash fantasies. Opt for a volumizing, lengthening & curling mascara and give your lashes a gravity defying lift, an instant curl and a dramatic voluminous look
SUGAR recommends: Lash Mob Limitless Mascara; Uptown Curl Lengthening Mascara

4. Add some pop & glow… because it’s festive time!
Transform your skin from forgettable to flawless with a pretty pop of colour & a dash of shimmer by using one of SUGAR’s pop coloured blushes and highlighters. Opt for one of the powder blushes/highlighters or blush/highter sticks which will get you through the day with just a few dabs. SUGAR’s water-based, intensely pigmented highlighters are buildable and give an instant glow.
SUGAR recommends: Contour De Force Mini Blush; Contour De Force Highlighter Palette; Face FWD >> Blush Stick; Face FWD>> Highlighter Stick; Glow And Behold Jelly Highlighter

5. Brighten up the lips… because we wear lipsticks for ourselves, even under the face mask!
Be it matte or creamy, metallic or glossy; lip primers or lip balms are a must. While a lip primer locks moisture in and prevents lip colours from feathering and settling into the lip cracks, lip balms keep your lips supple and moisturized.
SUGAR recommends: Seal The Show Lip Primer; Tipsy Lips Moisturizing Balm
One swipe of this highly pigmented lip liner will let you master creating fine lines like never before and help you to create the perfect pucker with a fuller look.
SUGAR recommends: Lipping On The Edge Lip Liner
There is an endless choice to pick from when it comes to lipsticks! However, the festive season calls for something premium. SUGAR’s Mettle Marvels are everything luxe and come in liquid, satin & matte finish. From reds to pinks and browns to purples, the mettle range has a plethora of shades to choose from.
SUGAR recommends: Mettle Lipstick Range

6. Set your makeup… because melting makeup is no good
Bid farewell to melting and moving makeup, by using a setting mist. Lock and seal your makeup to last all day with SUGAR’s setting mists which come in 3 variants – dewy, highlighting and matte.
SUGAR recommends: Grand Finale Setting Mists

7. Makeup Removal process and care… because your skin needs that calm after the storm
No one wants their face looking pink and red after taking off their glam makeup. SUGAR’s cleansing water efficiently cleanses, exfoliates, soothes and moisturises the skin.
SUGAR recommends: Swipe Right Cleansing Water
Pamper your skin with a sheet mask or overnight hydrating mask after a long day of wearing makeup. Sheet masks provide deep hydration, retains moisture, smoothens & re-plumps the skin, while an overnight mask soothes, replenishes the skin & relieves it from dehydration.
SUGAR recommends: Sheet Masks; Aquaholic Overnight Water Mask

SUGAR Cosmetics, a cult-favourite amongst millennials, is one of the fastest growing premium beauty brands in India. With its clutter-breaking persona, signature low-poly packaging and chart-topping products, SUGAR is the makeup of choice for bold, independent women who refuse to be stereotyped into roles. Crafted in state-of-the-art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world. With a cruelty-free range that is high on style and higher on performance, the brand is obsessed with crafting products that are a perfect match for every Indian skin tone across seasons and around the calendar. Backed by the trust of marquee investors and the love of millions of makeup enthusiasts, SUGAR Cosmetics is rapidly scaling its physical presence with 2500+ retail outlets till date and a mission of reaching the doorstep of every makeup user in the country.
SUGAR Cosmetics is one of the fastest growing colour cosmetics brands in the country that has now become a cult favourite among Indian millennials. The brand is rapidly scaling its physical presence with 2500+ retail outlets till date. Priding itself with a range of crush-worthy shades for lips and foundations that are infinitely blendable with every skin tone to intensely pigmented kohls and alluring nail lacquers, SUGAR Cosmetics is here to stay!
Where: SUGAR exclusive stores and self-operated kiosks. Locate stores: in.sugarcosmetics.com/apps/store-locator and on sugarcosmetics.com



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