The Duke of Cambridge will be writing an exclusive introduction for the book Earshot. How to Save Our Planet. It will highlight the present environment challenges our world faces today and the solutions to it.
The book is co-authored by former World Wide Fund for Nature (WWF) executive director Colin Butfield and award winning director Jonnie Hughes.
The book will be published this autumn via John Murray alongside a five part BBC One Series created by the authors.
The concept is simple and we have ten years to turn the tide, fifty ingenious ideas and one goal that is to save our planet.
Prince William launched the Earshot Prize in October 2020 through the Royal Foundation of the Duke and Duchess of Cambridge. It is said to be the most prestigious environment prize in history. It will annually reward 5 individuals, companies and organisations with $ 1.2 million each for their groundbreaking initiatives.
The Prince came up with this idea in 2018 after he came to learn about conservation issues during his trip to Namibia, Kenya and Tanzania.
The first Earthshot Prize award ceremony will take place in autumn this year.