Star couple Virat Kohli and Anushka Sharma have been roped in as the first official brand ambassadors of Myntra. Its campaign ‘Go Myntra-la-la’ brings alive the joyful experience of shopping and kicks-off with an ad film starring the star couple.
Virat and Anushka share a lot of common passions, and shopping is one of them. The association of Bollywood and sports with fashion needs no introduction and hence having Virat and Anushka as the face of this new campaign.
This Collaboration will enable Myntra to build strong brand salience and establish the joy and convenience of shopping. The couple, fondly called Virushka, has endorsed brands like Head and Shoulders and Manyavar. The couple also endorses their individual brands like Nush and One 8.