Eyewear brand Lenskart has launched its campaign “I’m Hooked” featuring Bollywood actress Katrina Kaif to boost its sales. Lenskart is looking to tap the millennials with Kaif’s popularity and aims to make glasses fashionable and affordable to the people in India.
Commenting on the launch of the campaign, Lenskart India in a statement said that they are very excited to launch the new campaign TVC with Katrina. With this campaign, lenskart aims to provide every Indian access to high-quality trendy and stylish glasses in affordable prices without compromising on the style quotient.
Lenskart has a network of over 450 franchise outlets across India in over 100 cities and also retails international labels such as Oakley, French Connection, Ray-Ban, and Tommy Hilfiger along with its three private labels.