The streetwear brand co-owned by Indian cricketer, KL Rahul, Gully Live Fast, Zeko Online and Cornerstone sports has signed a partnership with IPL teams Delhi Capitals and Kolkata Knight Riders to introduce themed streetwear collection, including limited edition jackets.
The five-piece capsule collection will consist of Gully’s signature Gullybomber jackets, coordinated slim fit joggers, muscle-tees, shorts, and bandanas, made in Gully’s statement camo print with colors inspired from the respective teams. The brand will offer fans of the respective IPL teams a wide range of fashionable streetwear collection which they can wear and flaunt during the season.
Encouraged by the global trends set by NBA and NFL by combining streetwear with sports merchandise, GullyLiveFast aims to popularise the concept in India. Getting an opportunity to associate with teams in one of the largest sports platforms in the world is extremely exciting. Symbolizing street culture and drawing influence from the gully, the collection is ideal for flaunting the perfect airport look