Pepe Jeans has introduced a line of premium innerwear for men. Pepe Jeans Europe BV has entered into a joint venture with Dollar Industries to launch a new range of innerwear under the Pepe Jeans London brand name. The joint venture company ‘Pepe Jeans Inner Fashion’ will manufacture and market a premium range of fashion innerwear and athleisure for men. The Innerwear collection consists of three distinct product stories. The Classic Range of innerwear and vests embodies a comfort fit and everyday style. The Only Play collection combines free movement with great style. The breathable stretch fabric allows it to stretch and move along with the wearer. The vibrant colours and quirky modern prints make this range and exciting combination of fashion & comfort. Black Gold is a super-premium range with sophisticated prints and attractive colours that is designed for a luxurious feel. The rich texture of each garment from this range promises unparalleled comfort and style. Garments from all three collections are created using soft Egyptian cotton to ensure superior comfort. Innovative Ultra Fresh technology has been used to keep the garment cool, dry and odour-free through the day. The price for the Innerwear collection ranges from Rs. 269 to Rs. 649. The Athleisure Collection for men combines high performance and leisure. The soft-feel fabric keeps the wearer cool, fresh and comfortable even while working out. The Athleisure line consists of vests, shorts and track pants. Commenting on the launch of this new exciting category, Suresh Nambiar, Chief Executive Officer Pepe Jeans Inner Fashion said, “Pepe Jeans’ expansion into newer categories is a strategic progression of the brand. Together with Dollar Industries Limited we are proud to unveil an exciting range of ‘Innerwear by Pepe Jeans’ – a new promising category intended to capitalize on the immense growth potential in the premium Innerwear market.” The collection is currently available at key exclusive brand stores, select departmental stores and on Amazon India.