The House of Rare officially launches Rareism, a fashion label for the modern woman. The brand launched its first flagship store at VR Mall in Whitefield. The brand is for the contemporary women – for the traveler, the homemaker, the multi-tasker, and of course – the exceptional dresser.
Designing a collection for every season, Rareism has released its Spring Summer 2019 collection titled Summer Tones to mark its launch. The debut collection boasts of breezy cotton, blithe linens and spirited blends that are cut and tailored masterfully into sleek silhouettes by a dynamic team of designers, technical experts, and skilled seamstresses.
Rareism products are minimalistic yet subtly powerful. A perfect fit is as important for the brand as using the right fabric as it constantly strives to make the wearer feel as good as they look. Rareism hits the Indian market three years after the House of Rare launched its first exclusive contemporary menswear line Rare Rabbit across India.