Femina addresses women’s safety with the ‘Femina To Your Rescue’ app


Femina addresses women’s safety with the ‘Femina To Your Rescue’ app

Every day, newspapers are filled with headlines of gruesome crimes committed against women. We don’t need to look at statistics to confront the horrid truth. Women can no longer depend on just a safety pin tucked away in the folds of one’s fabric or a pepper spray hidden in the recesses of one’s purse for their safety. They need something that’s reliable, effective and always at an arm’s length.  With that idea in mind, Femina has launched the Femina To Your Rescue app.

Femina, India’s largest and most widely read women’s magazine has been the definitive life and lifestyle guide for the progressive woman. The Femina To Your Rescue app offers security on your fingertips. It has a panic button that can be activated in case one senses danger. Using GPS, the app tracks the person’s whereabouts and sends it to the ICE (in case of emergency) on the contact list. It also includes a siren that can be activated to scare attackers and a location-wise list of police stations and hospitals.

Sharing her thoughts, Tanya Chaitanya, Chief Editor, Femina says” ‘You can be careful, smart and cautious but you can’t keep watching over your shoulder all the time. It is that moment when you’re too preoccupied to notice your surroundings that the predators seizes. Femina to your Rescue, the app, gives you the access to your own safety 24/7. Stay alert, stay smart and keep the Femina app handy”

The launch of the mobile app was announced at a press conference held at the Police Gymkhana, Mumbai on Tuesday, 27th October 2015. In attendance at the press conference were high profile dignitaries like Joint Commissioner Police Mr. Atul Kukarni, DCP crime against women cell – Ms. Sheila Sail, Transport Commissioner – Ms. Sonia Sethi, Actress Mandira Bedi, Miss India Gail D’silva, Dr Madhu Chopra of Studio Aesthetique, Rahul Jashnani of Jashn, Arvind Singhatiya – VP, Corporate Affairs at Ola, Mrs. Savita Chhabra – Vice Chairperson at HRIPL and Tanya Chaitanya, Chief Editor of Femina.

They discussed the safety issues plaguing women in the country, the need for initiatives to address these issues and the contribution of their organisation towards it. This was followed by the launch of the Femina To Your Rescue app.

Available on Android platform, Femina aims at garnering maximum downloads for the app to ensure safety of women.



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