Fashionably Forward From The South – Vivek Karunakaran & Farah Danani


Vivek Karunakaran has been instrumental in putting Chennai on the fashion map with his clean, minimal and structured design aesthetic. Over the last seven years, Vivek has carved a niche for himself in the world of fashion with his impeccable creations featured on the catwalks of Lakme and the Wills India Fashion Week. He is one of the few designers to have been noted for the extensive range offered in both Menswear and Womenswear.

Vivek Karunakaran & Farah Danani

The label VK, is gorgeous and edgy with a hint of understated glamour. Today the label retails at the VK Flagship Store situated at Rutland Gate, Chennai along with few of the best high fashion stores across the country. Over the years, the VK label has also found its presence and fan following in select international cities across the world.

He has styled eminent personalities including the likes of Christian Louboutin, Sonam Kapoor, Anil Kapoor, Ranveer Singh, Shankar Mahadevan, Chetan Bhagat, AR Rahman, Lisa Ray, Amy Jackson, Leander Paes, and many more.

Says the designer of his muse Farah Danani: “I am and have always been absolutely in love with Farah’s sense of style. I have always found her to be such a strong personality and one who does not mince her words. Being a dreamer and thrill seeker of sorts she loves to live it up, but in all that she has always focused on putting her family first. Her sense of style is timeless if I may say so, classic and elegant with a modern twist. It truly reflects her individuality and so falls into my design aesthetic of being gorgeous and edgy.

I don’t think I could have picked a better muse as Farah truly represents the modern VK Woman – one who dares to dream and has no doubt…love her to bits.”

He adds, “I loved the way the dress draped on Farah and do not think anyone else could have really brought out the true character of this ensemble the way she did. She made it look so effortless yet stunning!”

Farah wears a red carpet number, created in metres and metres of tulle layered with  checkered mercerized giza cotton with applique embroidery in Chanderi. The Ikkat bustier is hand embroidered with tiny handcrafted flowers and a double layer of silk ruffle with a red edging running alongside the metallic zipper out front across her collarbone.



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