Dr. Smt. Vyjayantimala Bali launched Asha Kamal Modi’s Exclusive Jewelry Brand Art Karat at Palladium


Art Karat, India’s most recognized designer jewellery brand opened their first Flagship store at the Palladium Luxury Mall, Phoenix Market City, Velachery. The store was inaugurated by Smt. Vyjayantimakla Bali on 29th August 2018.

Art Karat is known for making exceptional period jewellery that is both traditional and ancient in its look and feel.  This store will be the first of its kind showcasing more than 2000 designs from different Indian cultures including Rajasthani satlaras, Hyderabadi guttapsul, Maharashtrian thussi, karanphools, chandbalis, jhumkas, chandrahaars, kalgis, hathphools and paizebs.

This store will have pieces that are a beautiful amalgamation of various workmanships including temple, kundan, paachi, meenakari and jaipuri tribal jewellery. Asha has drawn her inspiration from Rajsathani, Mughal, Deccan and Victorian motifs that resonates with the look and feel of Art Karat.

Art Karat has made it possible for women around the globe to acquire jewellery from the bygone era that is beautifully crafted yet affordable. The entire range is made on silver coated with 22k gold studded with precious gemstones. Priced between INR 2000 and INR 75000, hence making it a steal for jewellery and art lovers.

Asha Kamal Modi, the designer behind Art Karat, is one of the most recognized names in the Indian jewellery industry. It was Asha’s dream to eradicate the obsession of an Indian women with gold and admire jewellery as a piece of Art that can be adorned.

Asha hails from the famous industrial house of the Modi Family in Modi Nagar, India. A traditional Marwari house hold where women weren’t allowed to work. It was her dedication and passion for jewellery that made her start her own business. Starting with 2 craftsmen she now employs more than 2000 craftsmen in her various factories and workshops around India. She is a true source of inspiration of thousands of women around the globe and has won many accolades such as the Astitva Award from the PHD chamber of commerce and the most influential women entrepreneur award from FICCI.

Asha has designed jewellery for more than 10 Bollywood blockbusters some of which include movies like ‘Devdas’, Monsoon Wedding’, ‘Kamasutra’, Zubeida and recently released Ram-leela. Many celebrities, film stars, politicians, and artists including Rekha, Madhuri Dixit, Aishwarya Rai, Tina Ambani, Cherry Blaire and Alicia Keys have adorned Asha’s designs. Asha has also done some fabulous pieces for Royalty including Princess Diana, Queen Rania of Jordan, Shekha Shamma Crown Princess of UAE and Maharani Gayatri Devi Jaipur.



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