Denver, the premium fragrance brand for men, has recently signed up Kannada Superstar Kiccha Sudeep as its new brand ambassador. Through this association, Denver aims to explore and leverage the massive untapped opportunities for fragrance brands in the Karnataka and nearby market. It also plans to launch a TVC featuring Sudeep to further strengthen its positioning as a premium player in the Deodorant & Men Grooming category across Karnataka.
Denver is a leading brand from the manufacturing hub Vanesa Care and offers a wide array of perfumes and deodorants under the male grooming category. By collaborating with Sudeep, not only it endeavors to become a brand that connects with the aura and style of today’s millennial generation, but it also strives to cement its stance as a leader in this space, showcasing international standards of perfumery. Kiccha Sudeepa is one of the most admired celebrities in Karnataka, and this synergy is expected to augment Denver’s brand recall value to another level among its target audience.
Speaking on the appointment, Saurabh Gupta, Director (Marketing &Sales) – Denver, said, “We are delighted to announce that Kiccha Sudeep, one of the most well-known superstars within the Sandalwood film industry, is now on board with Denver as its new brand ambassador. As an icon and an idol for the region’s youth, he stands out as the perfect fit for the brand. We are confident that this association will enable us to reach out to and capture a much larger audience, thus significantly accelerating our growth in Karnataka.”
Sudeep said, “Since its inception, Denver has strived to be a niche player in a competitive market. It has been making consistent efforts to be unique, especially when it comes to relating and connecting with its young target audience. I am happy to be the face of a leading brand like this and excited to be a part of its growth trajectory. I look forward to a successful and long-standing synergy with Denver, and hope to catapult this brand to new heights going forward.”
With this association, Denver plans to go bullish on its market share in Karnataka.