Couverture Chocolate


Barry Callebaut and Smoor launched new ruby chocolate products at a fun filled soiree in Indiranagar, Bengaluru recently. Barry Callebaut, the worlds’ leading manufacturer of high-quality chocolate and cocoa products, launched the Smoor Ruby Chocolate in collaboration with Bliss Chocolates India. Ruby chocolate, developed by Barry Callebaut, is the fourth type of chocolate, after dark, milk and white. Smoor is Bliss Chocolate’s premium chocolate brand. Ruby chocolate is the most extraordinary chocolate discovery in the last 80 years. It is a gift of Mother Nature that brings a truly unique experience that is a sensual tango of berry fruitiness and luscious smoothness. The colour tone and flavour of the chocolate is naturally present in the ruby cocoa beans. Commenting on the launch, Deepa D’Souza, Director Gourmet Sales for Barry Callebaut in India, said, “Ruby chocolate for its distinctive taste and colour is an exciting chocolate to work for chocolateries. All around the world, ruby chocolate has inspired many new chocolate creations. India today is on the edge of a chocolate revolution, as we see more and more premium launches in this space which are here to stay. Barry Callebaut is happy to bring this special chocolate to India and create some Ruby magic with Bliss, one of the finest chocolateries in India”.

The event displayed an array of ruby chocolate preparations from tablets, to pralines, to plated desserts and much more, and was attended by key members from the food industry. A ruby chocolate inspired fashion collection was also displayed by noted designer, Ramesh Dembla. “Bangalore is the chocolate capital of India and we at Smoor are thrilled and ecstatic about the launch of Ruby. The natural hue of the ruby cocoa beans and authentic berry frutiness and smoothness works like magic when combined with flavours. Ruby will be the special jewel in Smoor’s crown”, said Vimal Sharma, Founder director and CEO, Bliss Chocolates India Pvt. Ltd. Denis Convert, Barry Callebaut’s Vice President for Gourmet in Asia Pacific, added, “We know consumers are huge fans of unique and distinctive products, and ruby chocolate is the latest global trend for its delicious and innovative taste. Ruby chocolate fuels our excitement about the future of chocolate in India which we believe can continue to be one of the fastest growing chocolate markets in the world.”



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