In her artistic explorations, Sahar Zaman, who is a Political Newscaster, Arts Journalist, Curator, Designer and Creative Entrepreneur, her intrinsic “style” has always preceded other considerations. Sahar’s creative juices received inspiration as a true artist does, from the apparent mundane namely reflective stickers, that enhance the visage of speeding trucks and road safety signages that glow in the dark. Sahar’s avant grade sensibility is expressed in her “Chamak Patti” creations of exotic jewellery and home décor products, with the use of this reflective sticker in the most unique way. The products made and designed by her have enjoyed pride of place at prestigious public places like the HTT (Heritage Transport Museum), India’s first international transport museum in Manesar. The work at the museum is a 20 feet by 22 feet metal shutter. Her works adorn the homes of India’s well known and have been praised by international designers such as Marcel Wanders and Fabio Novembre. She participated with the display of a Chamak Patti wall installation at the India Design fair 2013, where Novembre said, “Your works are happy and confident.” Pinakin Patel added, “Chamak Patti is gorgeous and it deserves to be taken to the next level.”
At “Chamak Patti”, Sahar works with sheets of reflective sticker which are tediously hand cut by her and used in patterns of her design. The venture started with Sahar decorating storage trunks with these stickers. But she got a positive response from her family and friends, which in turn made her expand to table tops, wall installation, wooden furniture, jewelery, glass bottles and other homeware such as bowls, trays and wine glasses.
Says Sahar, “My brand ‘Chamak Patti’ is an alchemy of all that I have experienced in my 14 odd years, spent in two diametrically opposite worlds of political news journalism and the arts.” She elaborates, “Luxury brands are viewed by consumers as one including a range of products that comprise associations, about a high level of price, quality, aesthetics, rarity and extraordinariness and in that, my ‘Chamak Patti’ is a luxury brand. This brand has a mind and style of its own and an inherent element of surprise, that prepares to savour the joy of ‘expecting the unexpected,’ and in that keeping the essence of the ‘Chamak Patti’ brand vibrant and alive.”
“Chamak Patti” means happiness, a product line that invokes emotions, which Sahar has designed, specifically with the idea for spreading joy, for instance to match your cheerful bright coloured cook ‘n’ serve pots with dinner sets and inspire joy in the kitchen, which further extends to Sahar’s call…“Let’s make our homes an inspirational creative space!” – a motivating “mantra” for creating the ‘Chamak Patti’ home décor range.