Amalgamation of Italian style and global taste


United Colors of Benetton, a leading fashion brand, is out with its chic and trendy latest Autumn- Winter 2018 collection. The latest collection reprises and re-masters classic motifs from the brand. Watch out for checks, stripes and structured patterns in an array of colours and high quality fabric that are styled in a futuristic fashion for both men and women. The AW18 women’s collection hinges on trendy pieces, made with quality and attention to detail. Benetton’s visual heritage – colour, stripes, knitwear patterns and chic everyday fashion, is revisited with experimental touches, such as lurex, structured checks and original wool-blends. Basic easy wear also evolves in a kaleidoscope of knits, dresses and pullovers in colour block and inventive plays of stripes, chevrons and geometric motifs. From elegant looks like maxi-dresses, long skirts and bowtie neck blouses, to the more athleisure styles with pieces suitable for both the gym and leisure time, United Colors of Benetton designs not only look cool, but also easy fashion that are feminine and stylish. Must-haves from the collection are gingham or striped shirts embellished with ruffles and embroidery that lend a unique, neo-romantic look to miniskirts and jeans. Pastel-coloured blouses give a very chic look for special evenings, while the body-skimming, minimal cool dresses are perfect for everyday wear. The AW18 men’s collection showcases checks, stripes and argyle patterns featured on colourful, modern knitwear – that combines jersey and wool. The elegance of Italian style makes a return in the proportions of structured but casual shirts, coats and jackets, and in the silhouettes of pants and outerwear with fluid, relaxed lines. The innovative colour range makes bold with pink and pastel shades to mix with black/red/mustard color block wool pullovers and ultramodern digital prints. Jeans are deconstructed, cut and asymmetric, while the new cargo pants in sandy-colored textured cotton are given a work-wear touch with maxi accordion pockets. For everyday wear, but also for an “on the road” look. The United Colors of Benetton AW18 collection is available across retail stores in India.



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