Bollywood actor Aditya Roy Kapur has launched a fashion label, Single, in partnership with youth-oriented fashion retailer USPL. It is being positioned as a brand for young Indians, between 22-28-year-olds, who are successful, independent, charming and single. The Single range encompasses men’s casual wear including jeans, shirts, tees, and footwear starting at Rs 1,500.
The products will be available online on Myntra and in more than 50 stores of Shoppers Stop and Central chains. As the brand is launching amid the Indian Premier League, USPL has expanded its sponsorship deal with Royal Challengers Bangalore to take back of the helmet position for the brand.
USPL also manages fashion labels including WROGN, inspired by Virat Kohli; contemporary women’s ethnic brand Imara by Jacqueline Fernandez; and signature western wear line Ms. Taken curated by Kriti Sanon. Roy Kapur has joined co-stars who have clothing lines of their own, including Salman Khan (Being Human), Hrithik Roshan (HRX) and Tiger Shroff (Prowl).