When electronic devices play an opera


Samsung Opera House launched its largest mobile experience centre in the world at its 33,000 sq ft stunning space on Residency Road. This heritage building in Bengaluru is from the days of the British era where plays and Operas were hosted, and today it has been restored into one of the finest, modern experiential spaces, developed with extensive use of modern technology. Its facade continues to don its magnificent original look and feel. Samsung Electronics world’s largest mobile experience centre in Bengaluru, India’s tech capital at the iconic Opera House on Brigade Road will be home to the Company’s largest mobile experience centre, bringing together technology, lifestyle and innovation to offer people unique experiences.

It is built around Samsung’s philosophy of #DiscoverTomorrowToday. These experiences revolve around transformative technologies such as Virtual Reality (VR), Artificial Intelligence (AI) and Internet of Things (IoT), which Samsung is pioneering globally. One can enjoy VR experiences such as the 4D Sway Chair or the Whiplash Pulsar 4D chair that makes 360 degrees three-dimensional movements or slip into the role of a fighter pilot doing extreme aircraft stunts, or experience a space battle, or a roller coaster ride. For those who enjoy the thrills of kayaking or rowing, can experience a not-to-be-missed VR experience. 

Fitness enthusiasts can cycle through scenic Europe, racing alongside a friend or pre-book the Centre’s home theatre zone for watching movies and shows with families. Samsung is showcasing its full lineup of smartphones and wearable devices at the experience centre alongside flagship consumer electronics products such as the QLED TV, Smart TVs, The Frame, and Family Hub Refrigerators. The Home Appliance zone has a kitchen set up where a chef will provide live cooking demonstrations using Samsung smart ovens.



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