Actor Ganesh Venkataram and his wife Nisha walked the ramp for launch of Viswa and Devji`s latest Collection at PVR
Viswa & Devji presented their latest wedding collections, Dazzle and Razzle, with a fashion show at Ampa Skywalk on 13th January 2018. Actor Ganesh Venkataram and his wife Nisha walked the ramp as the show stoppers featuring the best pieces from their fabulous wedding collection.
Since Movies & Diamonds are Forever, Viswa & Devji’s PVR was launched at Ampa Skywalk. Both Movies and Diamonds touch hearts. Exclusive Luxury Diamond Jewellery Brand, Viswa & Devji to carry out its first ever 360 degree exclusive brand along with the Naming Rights of PVR in Ampa Skywalk mall. Diamonds embodies the ideals of perfecting love while a movie outing at a cinema offers the perfect ambience for professing love for one’s partner. With a movie audience at PVR comprising of primarily 77% youth, 40% women & 60% men, Viswa & Devji has devised a 360 degree brand promotion plan to reach out to this premium audience showcasing it exclusive diamond jewellery range, ‘Dazzle’ for women, ‘Razzle’ for men and ‘Transformia’ modular jewellery that cut across age barriers. Diamonds have been linked with love for years. The ancient royalties proposing their dream princesses presenting a dazzling diamond ring which continues till today with a romantic gesture among couples to express their affection with a halo engagement ring. Cinema delivers 55% on ‘Brand love’ score and consumers are far more likely to pay a premium for what they love. Love measures consumer’s emotional affinity with a Brand. Cinema is a catalyst to ‘together time’ for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This ‘Together time’ is hard to find and harder to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment. Moreover Cinema provides perhaps the ultimate opportunity to brands to stand out from the crowd, differentiate themselves and create an emotional connection with audiences.
Viswa & Devji chose PVR Cinemas to carry out their brand promotion as PVR patrons are the kinds that are willing to pay more for a better lifestyle. “For our brand promotion, we needed thrust on the quality of awareness, what our customer will remember us for which only PVR could provide”, says Mr. Anirudhan Grandhee. “Our brand awareness will get supplemented by means of on-screen and off-screen activities at PVR”, he added.
Designing a custom piece of jewellery is an amazing way to demonstrate how well you know your heart. A custom-designed jewellery is a beautiful, one-of-a-kind representation of your unique taste and relationship. If you have a vision in mind of what you want your custom engagement ring or wedding ring or any diamond jewellery to look like, Viswa & Devji helps you design your own with the help of its heartisans. Viswa & Devji’s heartisans enable you to bring your ideas and dreams to life in a piece of jewellery that was designed just for you; a piece that you will treasure and will be proud to pass down to future generations. And while stories get told in movies, many stories get unfold at PVR cinemas itself. All over the world people are discovering the joy of capturing the moments, lives and legacies of their loved ones, in the heart of Viswa & Devji’s perfect diamonds. This experience is highly emotional, personal and almost supernatural. Because Viswa & Devji believes diamonds are unique as you are.