The Indian partner for the UK denim manufacturer VOI Jeans plans to double its revenue in the country by 2021 to reach Rs 100 crore ($15 million) sales and will expand into Tier 2 locations. VOI Jeans, which operates in India as a joint venture between VOI Jeans UK and VOI Jeans India, aims to expand significantly in India in the coming three years. The brand will invest Rs 20 crore over the course of the next two years to open 20 stores across India.
The stores will join the brand’s current total of 18 exclusive brand outlets, over 100 shop-in-shops, and its e-commerce presence. The brand’s strategy for achieving the same consists of expanding its presence in Tier 2 towns as well.
The brand currently operates in Hyderabad, Bangalore, Vizag, Vijayawada, Pune, Delhi, Amritsar, Ludhiana, and Kolkata.VOI Jeans has a global retail presence in countries including Germany, Russia, the Netherlands, and Austria. The business retails denim as well as outerwear, accessories, and footwear.