India’s leading casualwear brand U.S. Polo Assn., the official global retail brand of the United States Polo Association (USPA), unveiled its flagship store in Chennai this week to redefine the in-store experience for customers. The U.S. Polo Assn. store, with its newly rebranded identity, will reside at Express Avenue Mall in Chennai. This new store’s identity will influence all 400+ existing and upcoming stores of U.S. Polo Assn. Staying true to the brand spirit, the new stores will have an all-white interior enhanced with the ubiquitous brand colours as well as wood, metal, and concrete detailing, with a special wall that embodies the spirit of polo – classic and cool.
The U.S. Polo Assn. store spans across an area of more than 2500 sq. ft. and showcases the latest Spring Summer Collection of polo shirts, denim, button downs, chinos and footwear. The store is clad with images of their first Indian actor, Arjun Rampal, as its brand ambassador for the ‘Play Together’ campaign, which focuses on “twinning” and captures the pure, emotional bond fathers share with their children.
With modern décor, sport-inspired props and an authentic feel, the new store ambiance provides a delightful shopping experience to its customers and immerse them into the brand story from the moment they enter the store to the time they leave the cash counters. The space has subtle displays that compliments the clean store design and aesthetics. The ambitious plan represents another step forward in the brand’s new direction and aims to transform U.S. Polo Assn. stores into the ultimate destination for premium relaxed casualwear.
Speaking at the inauguration of the store, Mr. Amitabh Suri, CEO, U.S. Polo Assn. – Arvind Fashions Limited, said, “We have always believed in staying ahead of the curve and understanding the need of our ever-evolving consumer. The U.S. Polo Assn. Flagship at Express Avenue carries the entire might of our product offerings: Sportswear, Denim & Co., Kidswear, Footwear & Innerwear. Having all our premier retail partners across the country at the unveiling, shows the prowess of U.S. Polo Assn.”