With the wedding season coming up, the global pandemic has transformed the face of the industry sparking off new trends of getting hitched. To address a host of wedding woes during a crisis like this, co-curators Neha Seth Arora and Manoj Gopalani have announced the first-ever virtual wedding fair, The World of Weddings (TWOW), a three-day experiential affair from 23rd to 25th October.
The wedding industry has hit the reset button with major readjustments being made amidst the global pandemic. With preferences leaning towards more intimate and open-air ceremonies, the face of the Indian wedding industry is undergoing a transformation like never before. Adapting to the new world order, the fraternity is all set to witness its first ever virtual wedding fair, The World of Weddings (TWOW), a 3-day experiential affair from 23rd to 25th October, 2020.
An immersive, one-of-a-kind online event, TWOW is a one-stop-shop bringing together the finest players of the wedding industry to not only network but to also have one-on-one interactions with potential clientele. Showcasing the best in class industry suppliers, TWOW addresses the wedding woes of the pandemic by giving consumers direct access to myriad wedding operators and service providers from the comfort of their homes. The integrated 3D platform presents an in-road into engaging with prestigious industry mavens including wedding planners, tourism boards, hotels, decorators, photographers, choreographers, fashion designers, food & beverage experts among many others.
TWOW offers a virtual lobby, dedicated auditoriums and immersive galleries that will showcase design mavens like Masaba Gupta, Archana Kochhar, and Nivedita Sabboo and jewellery labels like Notandas Jewellers. Get easy access to prominent names from the field of photography like the Wedding Story and Israni Photography and choreographers like Vinod Sumit and Laadi Sangeet Maker for a perfect sangeet eve. At TWOW, you will not only get a chance to meet make-up artists like Ojas Rajani and Bianca Louzado but also attend masterclasses and get styling tips from Mohit Rai and Aastha Sharma of The Wedding Style Project. A show dedicated to the wedding industry is incomplete without wedding planners. TWOW has roped in Horizon WIE, VV Weddings, Dreamz Krraft – The wedding company, and Pink Whistle Man by Ranjani, and décor stylist like Vivaah, Spree Designs, and Pulp Fiction. Hospitality brands like Minor Group and Hyatt Hotels (also an Associate Sponsor) have been locked in for the show alongside media and entertainment companies like The Wedding Sutra (Media Partner) and Red Entertainment.
Speaking about the wedding fair, Manoj Gopalani, Co-Curator, TWOW said, “In order to counter the challenges that have befallen in recent times, being innovative is the need of the hour. Virtual events have become a new normal and will continue to go through iterations to create an experience like no other. The inception of The World of Weddings’ concept stems from the very thought of curating an opportune platform that will not only benefit wedding curators, designers, associates or industry experts but also probable couples and their families. It is a great way to network with the right partners through an immersive, yet intimate engagement that is also cost effective. The key takeaway is to make the magic of weddings a reality even in the virtual world.”
The virtual extravaganza revolves around three pillars; experience, engage and evolve with the modern world of weddings. Experience the carefully curated products and services, engage with industry experts, be abreast about the latest wedding trends, expand business opportunities, explore the bigger picture and evolve with the ever-changing realm of the industry.
“TWOW will fill the void we are currently experiencing. It is the perfect platform that brings together everyone in the wedding industry. What sets us apart is the reach of B2B2C. With opportunities to connect not only with brides and grooms, but we have curated a panel of the best in the industry to allow them to connect and collaborate with one another in this 3D immersive platform”, adds Neha Seth Arora, Co-Curator, TWOW.
The World of Weddings serves as an excellent platform for different kinds of wedding curators and prospective couples and their families ensuring one-on-one interaction with industry bigwigs. Experience India’s first ever immersive virtual wedding fair, ‘The World of Weddings’ from 23rd – 25th October, 2020.
To register for the three-day fair, visit: http://register.twow.in/