The Souled Store Associates With CSK This IPL Season


It’s that time of the year when India’s two biggest passions –cricket and entertainment – come together! One of the highly anticipated moments for fans ahead of the spectacle that is the Indian Premier League is that of teams unveiling their official jersey for the season.

Chennai Super Kings, who have partnered with The Souled Store, was one of the early teams to unveil their jersey. But they decided to do things a little differently – every replica jersey this year will be made from recycled plastic, as part of a larger social initiative by both brands.

Each jersey is created using 15 plastic bottles (that would have otherwise ended up in the ocean) and uses 90% less water than regular jerseys. The jersey comes in a customized box made from recycled material, accompanied by a certificate of authenticity from the legend himself – MS Dhoni.

The idea to launch products made from recycled materials had been under development for the last few months at The Souled Store. “As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen,” said Harsh Lal, co-founder, and director of The Souled Store.

The Super Kings are one of the most consistent teams in IPL history, having qualified for the Playoffs in 10 of their 11 seasons, reached the final eight times, and lifted the trophy thrice. “This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet,” Super Kings CEO KS Viswanathan said.

The new jersey launch immediately generated tremendous buzz on social media, with fans excited to see Thala launch the new jersey. Check out the reveal here:

As IPL 2021 nears and cricket fever hits the country, fans can get their hands on the official merchandise of their favourite teams. The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals.




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