Direct to consumer Tea Company Teabox has announced the launch of TeaPacs. These are the first individually packaged tea bags sealed at the source using a natural nitrogen flush that keeps the tea as fresh as the day it was picked. The latest addition to Teabox’s line of exceptional tea products, TeaPacs offer the highest quality, loose leaf tea from Teabox’s premium collection in a more convenient, on-the-go option without compromising flavor or freshness.
Teabox is the world’s first company to use a natural nitrogen flush in the beverage market, a technique most commonly used in packaging food items, including potato chips. This innovative approach creates a non-reactive environment that protects the TeaPac tea from oxygen, light, heat and moisture – elements that compromise the integrity of the tea, causing deterioration and ultimately, loss of flavor.
“Coming from a tea family and spending much of my childhood amongst tea estates, I grew up drinking some of the world’s best teas – so I know how fresh tea is meant to taste,” says Kaushal Dugar, founder and CEO of Teabox. “At Teabox, we want to ensure that every cup of tea consumed is the freshest in the world, but we know that not everyone has time in their day to steep loose leaf. We created TeaPacs so that anyone can enjoy the world’s freshest tea, anywhere at anytime. It’s tea as it should be.”
Traditional tea bags are filled with the dust of broken tea leaves, while packaging constrains the leaves, preventing them from reaching their full flavor and aroma potential. TeaPacs feature a modern, pyramid-shaped tea bag that allows adequate headspace for the loose leaves to unfurl, resulting in a cup of tea steeped with full-bodied flavor.