The Board of Control for Cricket in India (BCCI) today announced that IPL Official Partner Tata Motors will promote their newly launched SUV – Harrier as their lead brand for the Indian Premier League 2019. The recently launched Harrier will leverage the IPL platform to showcase the SUV, engage fans and deliver memorable experiences to them.
The 2019 IPL begins on March 23, 2019. As the official partner, Tata Motors will showcase the Harrier in the stadium, across all matches, with exciting on-ground engagement plans and merchandise. The IPL matches will play host to the exciting Harrier Super Striker Awards – the best striker of the match stands a chance to win the beautiful and much-longed Harrier Super Striker Trophy along with a prize of Rs 1 lakh.
Moreover, the batsman with the highest strike-rate of the tournament stands a chance to drive home the Tata Harrier. In addition to this, there are other interesting engagement activities lined up for the fans; like the Harrier Fan Catch, where anyone who takes a single-handed catch in a match stands a chance to win Rs 1 lakh. The Harrier will also be a part of the IPL Trophy Tour, which is being planned across major Indian cities.