With an aggressive plan to expand its retail footprint, SUGAR Cosmetics launched its first exclusive store in the City of Pearls, Hyderabad. The 454 sq.ft. store, located in one of India’s largest malls – the Sarath City Capital Mall will house a plethora of makeup & beauty products in a specially-curated brick and mortar experience. With the launch of its second exclusive brand outlet in South India, after Bengaluru, SUGAR Cosmetics, has had a phenomenal growth of 777% in the retail ecosystem in the last financial year. Apart from retail growth, the cult-favourite makeup brand has also expanded its product SKU which currently stands at 350+. The Hyderabad store is divided into two main areas – the makeup station and the product display section. The visual merchandise has been appropriately placed to showcase SUGAR’s clutter-breaking low-poly artwork inclusive of the vast range of foundations, lipsticks and the brand’s marketing communication, wherever necessary.
Speaking at the launch, Vineeta Singh, CEO, SUGAR Cosmetics said, “We began our retail journey into Modern Trade by launching our first shop-in-shop here at Hyderabad. After the roaring welcome from this southern Indian city, I am ecstatic about coming back to this beautiful city to launch our Exclusive Brand Outlet. This is our fourth exclusive store in India apart from the rest 800+ self-operated kiosks, general trade stores and shop-in-shop in channel partners like Lifestyle, Shoppers Stop, Health & Glow, Project Eve etc. We aim to open 1000 brick and mortar stores by the end of this year which will bring us a step closer to our audience and help them to swatch, feel and try all SUGAR products. Apart from India, we have also begun to captivate the international market with an in-store presence in Russia. In such a short span of time, we have also bagged two prestigious awards for our retail expansion which is enthralling for the brand and are hoping for many more such wins.”
Apart from being one the leading makeup brands in India, SUGAR has recently forayed into the skincare category with the launch of their Sheet Masks, for an at-home spa experience. With the sheet masks and the cult-favourite makeup products of infinitely blendable and long lasting foundations, crush worthy lipsticks, intensely pigmented kohls, liners and vibrant nail lacquers, SUGAR Cosmetics is surely ready to entice the consumers of Hyderabad. SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Manufactured in state-of-the art facilities across Germany, Italy, India, USA and Korea, the brand ships its bestselling products in Lips, Eyes, Face and Nail categories across the world.



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