South India’s premier lifestyle magazine RITZ completed its conquest of the south with its foray into Kochi. The high-powered launch of the magazine, which is known for its association with the biggest and most influential and respected personalities of South India, included a grand unveiling of the cover featuring jewellery magnate and billionaire businessman TS Kalyanaraman of Kalyan Jewellers.
The event took place at Le Meridian Kochi with the who’s who of the city attending the event. Gorgeous Malayalam star Manju Warrier spoke eloquently and impressed audiences. The charming and thoroughly inspiring hero of the evening TS Kalyanaraman, who was dressed traditionally in a white mundu and shirt smiled gracefully as the larger than life cover showcasing him was unveiled. His two sons, Ramesh and Rajesh smiled with pride as Ritz showcased a video of their incredible success story. Speaking at the event, TS Kalyanaraman who is regularly featured in the Forbes list of India’s richest businessmen reiterated his belief in Ritz as the best lifestyle magazine in South India, and recounted an anecdote where his team had said that their campaign when they entered the Chennai market with their largest flagship store, was incomplete without an association with Ritz.
The first copies of the magazine were received by Mithun Chittilappilly, the young and dynamic Managing Director of V Guard and the very impressive Beena Kannan of Seematti Silks.
With this launch, Ritz becomes the only magazine with a reach spanning all the states of South India – a feat considered impossible till now!