Customers are today living in a digital world that helps them to have access to everything at a click of a button. The era of e-shopping is slowly killing the retail market for many stores in malls. Online shopping is all set to get more convenient thanks to Instagram. The social media page launched its in-app purchases which allow shoppers to buy their merchandise in the app from over 20 brands. The facility will be first initiated in the US and then will expand to all corners of the globe.
In this new feature, customers need not leave the page in order to do shopping but can rather purchase the merchandise directly in their timeline. The app, which is home to some of the world’s most elite fashion influencers, designers, models, and beauty-product companies, will keep a small cut of the sale for facilitating the purchase, and it’s partnering with PayPal to process the payments.
For now, users can shop from Adidas, H&M, Zara, Warby Parker, Revolve, Uniqlo, Kylie Cosmetics and MAC Cosmetics. More brands will be joining in the coming months. The move means that you don’t have to navigate across several retail apps to buy products. It may also mean that you can delete some brands’ apps from your phone entirely
