Shopaholics Ahoy!


Shop till you drop at this themed pop-up from Lime Soda. The third edition from curator Soundariya

Anil promises a whole lot of sunny fashion, cheerful home decor and accessories that are red hot-’cause that’s how you swagger this summer!

Text: Preeti GT

Breaking stereotypes right from its first edition last year, Lime Soda Pop-Up continues to delight Chennai-ites as the go-to place for those seeking unique fashion and lifestyle accessories for men and women that are trendy yet affordable. “A plethora of options from budget friendly finds to plush designer gear has been our inimitable feature and this edition just got bigger and bolder, as we will have a couple of Lakme Fashion Week designers in the mix,” shares Soundariya excitedly. Aptly themed Summer Bazaar the edition will feature 24 participants showcasing their exemplary creations all day on April 12 and 13 at Amethyst.

The highlight of the retail bonhomie will be from fashion week designers’ Sougat Paul from Kolkata and Indore’s Aarti Vijay Gupta who will display their bespoke pieces straight from the ramp. While Nirjara prides in new-age clothing inspired from royal India featuring handcrafted fabrics and luxurious silhouettes, Sougat Paul’s forte is with gorgeous cocktail and gala dresses filled with immaculate clever detailing that draws inspiration from small everyday thoughts and objects. Aarti Vijay Gupta is certain to capture every fashionista’s imagination with her ensembles in elegant three dimensional and quirky electric prints. Also exciting is the showcase from city-based designer Bandana Narula, who will launch her latest line exclusively at this pop-up. Grandmas Love 4 U is another nifty enterprise that is known for cosmetics like cooling eye gel, lip care along with skin lightening scrubs, iconic body butters and hair care products.


Check out readymade cool Indian festive and party wear clothing from Bombay Bazaar along with affordable high quality summer wear like kurtis in Ikat and cotton, shrugs, palazzos and trendy clutches from Delhi’s May Boutique. While you continue to witness the myriad shopping streets of India’s prime shopping hubs under one roof in Chennai, don’t miss out on eco-friendly vegan men’s accessories of shoes, bags, belts and more from The Alternate. Spend some time at TWISTY for a dose of contemporary comfort and portable furniture for your home, office spaces and at Little Lavish for a collection of hand-picked artefacts by craftsmen from all over Asia.

“Lime Soda is at the right place at the right time – Chennai shoppers want to have access to designer brands in the city, just like Mumbai, Bengaluru or Delhi and the designers too are keen to showcase their work to a market that is avidly enthusiastic and has a passion for fashion” smiles Soundariya. :Also since the pop-up caters across price ranges, is interactive with creative themes and more, shoppers find this to be a more pleasant and comfortable shopping experience unlike malls.” Featuring in the two day fare will be contests, photo booth fun moments and give-aways from Uber, Radiocity and more whilst you dwell in the themed experience specially put together by Crafty Art.



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