Serena Williams Reveals the secret behind her fashion label

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Serena Williams has opened up how dressing the Duchess of Sussex has impacted her new fashion label. While she opted not to go into specifics, it’s safe to assume publicity proved rather positive for the brand following the royal’s appearance in S by Serena. Serena, however, declined to comment on the brand’s performance following Markle’s appearance in the Boss Blazer which is now the brands best seller. In the past, the duchess’s influential pull has sent customers across the globe racing to shop each look she steps out in.

Her wardrobe has seen pieces, designers, and entire collections sell out, and it’s likely Williams’s is no exception. As the founder of her relatively new direct-to-consumer brand, which she funded from her own pocket, Williams’s admitted that while she’s been working on S by Serena for almost three years, it’s been a dream of hers since she was a teenager. The brand’s first collection boasts an array of bold and bright basics, available in an inclusive size range.

Due to her various sponsorships with Nike, Williams isn’t legally allowed to manufacture activewear but that doesn’t bother Williams She has been trying for years and years to do something in fashion. She has been doing this for so long and it’s never hit. Through the course of the interview, Williams was also quizzed how she approached the daunting task of planning Markle’s baby shower, which took place in February in New York.

 

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