Kādu – India’s first ‘Wine for a Cause’ offering from Sula’s Karnataka vineyards that will contribute towards tiger conservation was launched at Blue Bar, The Taj West End. Rajeev Samant, Founder and CEO, Sula Vineyards launched the four varietals – the Chenin Blanc, Sauvignon Blanc, Shiraz Rose and Cabernet Shiraz. Kādu, means “wild” in Kannada – the regional language of Karnataka. The beautiful label, handiwork of renowned label designer Simon Frouws, depicts a tiger in all its glory in the wild jungle. Karnataka is home to the most wild tigers on the planet in its many reserves. But the majestic beast – India’s national animal – is endangered, with its habitat under threat. Sula has decided to take up the cause of the magnificent tiger with Kādu. With each bottle sold, Kādu will contribute towards tiger conservation in Karnataka. To ensure the optimum end-use of the funds contributed, Sula is collaborating with Mud on Boots, the pioneering initiative by the Sanctuary Nature Foundation that is designed to empower and support grassroots conservationists across India. In a bid to mark the grand occasion, Rajeev presented the first Kādu cheque to Sanctuary Nature Foundation. Their Mud on Boots project leader Nagaraj will spearhead the project.
Speaking of the launch, Rajeev Samant, Founder and CEO, Sula Vineyards, stated, “The Kādu wines are the most significant launch for Sula in the past 10 years. Kādu is our first wholly ‘Made in Karnataka’ wine and we thought it was also the perfect occasion to give something back to a cause we hold very dear – that of wildlife conservation. It made total sense to choose the tiger as the focus of Kādu and it’s our way of giving a little something back one sip and one glass at a time. Kādu is Sula’s homage to Karnataka as one of India’s most important wine regions and is the fruit of Sula’s efforts to bring the best from Karnataka’s terroir to your glass.” Bittu Sahgal, Founder, Sanctuary Nature Foundation, speaking on the association with Kādu, said, “Through the Mud on Boots project, Sanctuary is empowering a network of grassroots conservationists across the country who are doing critical but unsung work. With Sula’s support this network now extends to Bhadra landscape of Karnataka where Project Leader Nagaraj is spearheading diverse conservation efforts through collaborations with the forest department, NGOs and local communities.”