Tennis star Roger Federer has become the official brand ambassador for Switzerland Tourism. It was announced by the country’s national tourism board. He will now work together with Switzerland Tourism to develop initiatives to promote Switzerland on a global level.
A series of visuals and short clips will showcase Roger Federer being energised by Swiss nature.
Federer, a 20 time Grand Slam champion, was born in Basel, the third most populous city in Switzerland and lives in the northern municipality of Bottmingen. Federer says” I have been all over the world but my favourite place has always remained Switzerland. It’s the country I miss the most when I’m travelling.”
Communication activities will start in the month of April and will focus on European cities followed by the USA and Asia Pacific, especially India. Federer will present his preferred places as well as hidden gems.
This support is much needed as the Board is just emerging from the biggest tourism crisis.