Péro’s Autumn/Winter 2015 collection at Amethyst


péro’s Autumn/Winter 2015 collection by designer Aneeth Arora, showcasing androgynous, austere yet playful, military dressing styles, for the essential péro woman, who wears her vintage lacy chemise inside her boyfriend’s jacket, with a cheerful button, a surprise pocket or a colorful stitch, enamel brass buttons from silversmiths from Rajasthan, fine hand-woven woolen Scottish checks from the Himalayas and indigo block printed khadis from Gujarat, available in the price range Rs.8,000/- to Rs.40,000/-, at Amethyst entrance next to Corporation Bank, Whites Road, Royapettah, Chennai.

The collection will be available until September 30th, 2015.

Although trends in clothing have been influenced by different things at different times, since the 1930s the armed forces style continues its invisible contribution till date. A few staples that deserve a crisp salute are Dr. Martens shoes, Ray Ban aviators, trench coats, bomber jackets and the quintessential khakis that explore military uniforms in its most remarkable subjectivity, collectivity, and environment keeping péro’s signature style alive, furthering the idea of a daily routine collection.

In Autumn Winter 2015 collection, péro continues a dialogue, developing a relationship of seeing and knowing details that are fun and imperative to péro. péro’s Autumn Winter 2015 continues to explore the stories of real people and their alter lives. The lives they breathe when they put on their uniforms. Fascinated by the character of Princess Pea, alter ego of an Indian contemporary artist, péro collaborates with her, and dresses these miniature dolls in péro uniforms. These wooden Etikoppaka dolls get their name from a village in Andhra Pradesh, India and are meticulously handcrafted by the local craftspeople. This collaboration is an attempt to initiate the dialogue between two alter egos, péro and Princess Pea with a belief that every alter ego needs a uniform.

‘”péro’ means ‘to wear’ in Marwari which is the local language of Rajasthan. ‘péro’ interprets international aesthetics using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed. The indianess of ‘péro rests in the textile process, where materials pass through the hands of one craftsperson to the other, belonging to different parts of India carrying forward the Indian tradition of the hand made, and creating pieces that are at once unique.

The resulting garment evokes some sense of culture from which it originates, this culture communicates internationally in such a way that the wearer looks equally at ease in the streets of Paris or London, as she does here in India. The look is not about an age group or season; it is about a mindset, a willingness to incorporate the effortless style of the local people in ones attire.

The label was launched by Aneeth Arora, a textile graduate from National Institute of Design, Ahmedabad and a fashion graduate from National Institute of Fashion Technology. She calls herself a ‘textile and dress maker’ and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend setters of the time.”



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