As per new research by cybersecurity firm Kaspersky more children are taking to e-commerce sites for looking at products. Interest for children in online shopping has more than tripled in the last 12 months. According to the statistics, youngsters’ growing interest in e-commerce sites is a global trend, however, the extent varies depending on location, said the Kaspersky Lab’s annual report on kids’ safety.
When it comes to Chinese retailers, in particular, kids’ queries are growing steadily year on year. Sports apparel (Nike, Adidas), electronics (Apple, Samsung), and fashion brands (Gucci, Vans, Supreme, Zara, Bershka) are the most searched for sites among this young consumer audience.
But searching for goods online, as well as visiting specific retailers’ pages does not necessarily imply actual spending. Kids might just be looking at things they want or compiling ‘wish lists’ to share with friends and family. The Internet offers a lot of opportunities for kids, and we are now seeing many children becoming a key audience for online retailers.