Odhni, one of the largest and oldest women apparel brands of north India in ethnic and bridal wear, has launched their brand new campaign #CelebratepridewithODHNI to help break barriers when it comes to the perception of transgenders in the Indian community. Through their transgender model shoot, Odhni is spreading the message of equality. The new campaign challenges the way people in India see transgender women and breaking down stereotypes with a line of ethnic wear collection.
The beautiful collection includes zari work lehengas, Gota Patti Sarees, Indo-western wear and beautiful gowns in bright and vibrant colours like blue, red, yellow, which are the favourite colours of Indian women in winter and spring seasons. The designs and patterns in this collection offer a wide variety and range to cater to the needs of women and transgender of all body types. Also, #CelebratepridewithODHNI collection is targeted to women in the 20-40 age group. They can adorn these exquisite dresses on any special occasion. With the shoot, Odhni wants to send out the message of inclusivity and firmly believes that for the society to progress, it is important that all sections of the society feel empowered.