New online destination for fantasy sports



StarPick, the most comprehensive online fantasy sports platform has now launched in India. Co-founded by Ulf Ekberg, Trigam Mukherjee and Rohit Nair with their advisor Jonty Rhodes (The South African Test and One day international cricketer) and ace cricketer VVS Laxman, the company kicked off with IPL XI where there are upto Rs. 10 crore as prizes to be won. StarPick will offer the widest game portfolio from across the world including Cricket, Kabaddi, European Football, Hockey, Basketball, Formula 1, Golf, Bicycle Racing to name a few. This stages StarPick as the most comprehensive fantasy sports platform in the country with the leadership of globally celebrated experts and analysts. The company has substantial product superiority with its technology team in Sweden. Leading names from the cricketing world, Harbhajan Singh, Rohit Sharma, Dinesh Karthik and Gautam Gambhir have been signed up as brand ambassadors for the brands. The launch event witnessed a panel discussion between all the founders, advisors and the brand ambassadors. The event was a platform for guests to engage with conversations on fantasy sports and experience the user friendly platform.

StarPick is an online destination for fantasy sports that values user knowledge and skills. As a fantasy sports platform, StarPick has technological superiority for better user experience and seamless sports engagement. Their senior management of the technology team has a strong cumulative experience of over 50 years with expertise in products, designing campaigns and designing user experience which simplifies the game play in fantasy sports. Speaking about the vision of the company and fantasy sports in India, Ulf Ekberg, co-founder, StarPick, said, “We have had an eagle eye view of the strength and popularity of fantasy sports in the US and European markets and now we look forward to bringing this global perspective for fantasy sports to India. The business of sports through a fantasy platform will mark the evolution of sports in India. We are excited to launch one of the most comprehensive online fantasy sports platforms in India. As an innovative company, with strength in technology and expert advisory, we believe that India understands the importance of fantasy sports as a game of skill and knowledge. We have seen the industry evolve and we have understood the challenges and value customers are seeking from fantasy sports in India. We look forward to engaging with India and redefining fantasy sports. We aim to make StarPick the largest, strongest and the most comprehensive fantasy sports platform in the country with a vision to have several million users in the 1st year on the platform.”

Overseeing the India operations and growing the business of sports in India, Trigam Mukherjee, co-founder and COO, StarPick said, “Fantasy sports will contribute to the growing popularity of sports in India and gives access to every little town that has witnessed a mobile usage surge and increased internet penetration, thereby driving inclusivity and overcoming economical barriers. In 2017, close to 20 million users were recorded as daily fantasy sports users in India and this is well poised to rise by 30% to 50% per annum. Our expansive offering across sports gives a wider audience, a plethora of options and a means to engage with our platform everyday. StarPick holds an edge with our technological excellence and we hope to give the best gaming experience to India. StarPick offers a user friendly experience to not just the seasoned fantasy sports players, but also aim to make it a lasting experience for the first time players in this industry.”



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